Back Country Journal Presents: BMW 7 Series Reviews (2008)
![]() BMW
7 SERIES:
BMW’s
flagship sedan returns in grand form for 2008
Company BMW
of BMW
Group Company Mailing
address 07675-1227 Office
address 07677-7731 Telephone (201) 307-3606 Fax (201)
307-3607 Internet bmwusa.com As
the ultimate
expression of the true premium nature of BMW
automobiles, the BMW Individual 7 Series is the perfect answer for
those
customers who seek the utmost in luxury and look to own a more
personalized 7
Series. The finest quality materials and
exacting workmanship that go into even the slightest details set the
BMW
Individual BMW
Individual exterior
colors are developed using special
Xirallic paints that create constantly changing nuances in the finish,
giving
greater color intensity and glistening two-tone effects. The
full-leather interior is fitted with the
highest quality Merino upholstery, Alcantara headliner and unique
interior trim
choices. Illuminated BMW Individual
doorsills, distinctive 20” BMW Individual wheels and a convenient
passenger-side
storage net provide additional premium touches to complement these
exclusive For
2008, the 7 Series
lineup includes the 750i and long-wheelbase
750Li. Both of these models are powered
by BMW’s cutting-edge 360-hp 4.8-liter V-8. The
long-wheelbase 760Li boasts the company’s
exemplary 438-hp 6.0-liter V-12.
BMW’s V-8
and V-12 engines both feature the company’s unique Valvetronic variable
valve-control
system, which helps provide exceptionally smooth power delivery and
excellent
fuel economy. Three
’08 models, plus BMW Individual
For
2008, the 7 Series consists of three models; two V-8s and one V-
12. The optional BMW Individual
Composition
and Individual exterior colors are available on all three.
750i –
the most accessible 7
Series model has key distinguishing
features and attributes including – • 4.8-liter V-8 engine,
360
hp/360 lb-ft.
torque • “Regular&#
8221; wheelbase (117.7
in.) • Standard 18-in. wheels
and
all-season tires • Standard 20-way
Comfort
seats • Standard 3-stage
heated
front seats • 4-year Membership to
BMW
Assist • Available option
Packages:
BMW Individual, Sport,
Adaptive Ride, Convenience, Cold Weather, Luxury Seating, Premium
Sound, Rear
Entertainment
750Li
–
powered and
equipped similarly to the 750i, but adds- • Longer wheelbase
(123.2 in.)
with greater
overall vehicle length and rear leg room • Chrome roof moldings • Standard 20-way
Comfort
front seats • Standard 3-stage
heated
front seats • Same option Packages
as 750i 760Li –
the Series&#
8217; luxury
flagship, with – • The long wheelbase
(123.2
in.) • 6.0-liter V-12 engine
with
438 hp/444
lb-ft. torque • Standard Electronic
Damping
Control and
self-leveling rear suspension • Standard 19-in. wheels
and
performance
tires • Unique Burl Walnut
wood
interior trim, in
two tones with inlays • More extensive leather
trim • Standard equipment
includes
contents of virtually
all 750 option Packages • BMW Individual
Composition
and Individual
exterior colors • Available rear climate
control and coolbox
BMW
Individual: Fulfilling a 17 years of exacting demands Established
in 1991 as a division of BMW M GmbH, BMW Individual was assembled to
serve
customers
who wanted a more distinct
BMW with greater design and function. The
subsequent 17 years have provided one success after another in
rewarding
discriminating owners with vehicles that fulfilled their unique demands
for
personalized style, comfort and utility. Most
recently, BMW Individual completed a
unique car for the Swiss watch manufacturer Girard-Perregeaux. Today, around 20,000 customers a year from all
over the world enjoy this most exclusive way of driving a BMW.
The
BMW Individual option will provide 7
Series customers with a selection of distinctive paints and interior
treatments
allowing them to individualize their vehicle to reflect their own
tastes and
personality.
The
BMW Individual 7 Series will be the perfect answer for those special
customers
who seek the utmost in luxury and look to own a more personalized 7
Series. The finest quality materials used
and the
exacting workmanship that goes into even the finest details will set
the BMW
Individual 7 Series apart from other makes. The paintwork. In line with
the understatement
embodied in BMW design language, the experts at BMW Individual always
try to
harmonize each customer's wishes with the BMW philosophy. The individual paintwork is more than a
color: It captivates its customers
through its unique brilliance and sophisticated iridescent effects. Fine pigmentation in the Xirallic paint
creates subtle nuances that change with the shifting light, giving the
surface
a new dimension and depth. With
the 2008 7 Series, two variations point up the intrinsic excitement of
the
color black: Azurite Black metallic and Ruby Black metallic. The elegant, light shades of Moonstone have
their own appeal, particularly for buyers in sunny regions: under blue
skies,
this paint finish shines with a special glamour. The leather. The
Merino leather used by BMW Individual is characterized by its uniquely
refined
appeal, extreme durability and comfort. Gentle
tanning methods and "barrel pigmentation" (the dye is not just
applied to the surface but penetrates the hide through intensive
rotation) give
this material its richness of color, strength and durability. The living structure of this leather comes
from its natural graining rather than artificial embossing. The finish applied in the semi-aniline process
stops fading caused by light, yet keeps the leather breathable. The
combination of all these sophisticated yet gentle processes produces
seats that
are as soft and as smooth as velvet. BMW
Individual will offer customers three color choices of Merino leather:
Platinum, Rust Brown and Amarone. Interior
trim. It's
the details that make the difference with BMW Individual, and the
interior trim
demonstrates that the emphasis on detail is well placed. For
example, the unique, high gloss black
finish of famous piano makers results only from a time-consuming
polishing and
finishing process. This is what gives
this varnish its unique brilliance.
Elegant
highlights are added through details on the center console and ceiling
grips. No less sophisticated are the two
alternative woods,
Mahogany and Amarone – both with a high gloss finish. Core
values of the 7 Series continue for ’08 In
its core values,
the 7 Series has not changed at all. Its
basic and enduring attributes include – • Highly
sophisticated powertrains. The 7
Series offers two of the most sophisticated engines available in the
world, in
the form of BMW’s 4.8-liter V-8 and 6.0-liter V-12. Both
engines feature all-aluminum
construction, with silicon-impregnated cylinder bores that eliminate
the need
for heavy cast-iron liners. Both engines
also feature BMW’s unique Valvetronic valve-control system, which
eliminates
the need for a conventional throttle by varying valve lift to control
acceleration. The resulting efficiency
provides excellent power and smooth acceleration with minimum fuel
consumption. Both of these engines are
backed by
BMW’s 6-speed
STEPTRONIC
automatic transmission,
which also provide exceptional
response and fuel economy. •
Aluminum
suspension system. Extensive
aluminum in the suspension and brakes reduces unsprung weight,
improving the
suspension’s response to bumps and other road irregularities. This contributes to ride comfort and, on any
irregular road surfaces, handling as well. • Active
Roll Stabilization – reduces body roll or “lean&#
8221; in cornering,
further
improving handling and communicating to driver and passengers alike
these cars’
great road competence via amazingly “flat” cornering. • Rack-
and-pinion
steering with variable ratio and variable assist. Not
only is the power assist variable according
to road speed; the steering ratio (the number of degrees the steering
wheel
must be turned to steer the front wheel by one degree) also varies
moderately,
making the steering “quicker” as the wheel is turned away from its
center
position. This fine-tunes steering
response to conditions, be it on an Interstate at today’s high cruising
speeds
or maneuvering into a parking space. Note:
This is not BMW’s Active Steering which, as an option on the 5, 6 and
new 3
Series, varies the steering ratio more dramatically. •
Massively
sized, powerful brakes. 4-
wheel
ventilated disc brakes are dimensioned 348 mm/13.7 in. front and 345
mm/13.6
in. rear for impressive stopping power. •
Generously
dimensioned wheels and tires. On the
750s, standard • Lavish
luxury, elegant design. With the
standard 20-way Comfort Seats on 750 models, the 7 Series becomes even
more
elegant outside and inside, and discreetly more luxurious as well. The luxury experience begins with stepless
door checks – once opened, the door will stay open at any position, not
just
two or three. The driver is surrounded
by innovative ergonomics, lavish materials and finishes, and
all-encompassing
refinement right down to the smallest details.
Occupants
enjoy generous space – all the more
so for rear passengers in the long-wheelbase models. •
Comprehensive
safety design and features.
From
BMW’s Inflatable Tubular Structure front-to-rear Head Protection System
through
standard front/optional rear side-impact airbags to Active Head
Restraints and
Active Knee Protection (inflatable-airbag knee protection under the
instrument
panel), every 7 Series model is comprehensively engineered and equipped
for a
reassuring level of occupant safety.
Optional
features: adding even
more luxury, technology and road capabilities Every
7 Series model is
lavishly equipped, yet BMW also
offers an extensive range of choices, both as packages and stand-alone
options,
to broaden the Series’ sophistication according to customers’ personal
priorities and preferences. Here,
briefly described, are the many possibilities. As the contents of some
packages
overlap with others, certain packages and options cannot be combined on
a given
vehicle. BMW
Individual
Composition. Available on all three 7
Series models, 750i, 750Li and
760Li, the BMW Individual Composition includes three interior high
gloss wood trim
choices: Piano Black, Mahogany and Amarone, plus a full Merino leather
interior
in Platinum, Rust Brown or Amarone. Merino
leather features “barrel pigmentation,” a process that allows the color
to
penetrate the hide. This creates a
material
that is unsurpassed in terms of softness, color richness, durability
and
strength. Merino leather is also noted
for its resistance to fading from light exposure.
This
luxurious leather is complemented by an
Alcantara headliner in either Platinum or Anthracite. Doorsills
with illuminated BMW Individual
finishers and a storage net for the passenger footwell round out the
package. BMW
Individual
Paint. In addition to the entire range of standard 7
Series paints, the BMW Individual Package allows buyers to upgrade to
one of
three special Xirallic paints, Azurite Black, Ruby Black or Moonstone. Sport
Package. Available
for the 750i and 750Li, this group adds sport suspension, 20-in. wheels
with
performance tires, sportier exterior details, and a sport steering
wheel. Interior wood trim is specific to
the Package. Adaptive
Ride
Package. Adds Electronic Damping Control and
self-leveling rear air suspension to the 750s; these enhancements are
standard
on the 760Li. Luxury
Seating
Package
for the 750s. The standard Comfort seats
are made even more
comfortable with Active Support for the driver’s seat (a gentle
“massage”
action helps relieve fatigue and discomfort on longer drives) and
Active
Ventilation on both front seats – augmented by perforated leather that
facilitates the flow of ventilation air through the seats. Also included are 3-stage heated rear seats
with variable balance of heat between different areas of the cushions
and
backrests. All these features are
standard in the 760Li. Convenience
Package,
combining power
soft door closing and automatic trunk opening/closing. Available
for 750i and 750Li; standard on the
760Li. Cold
Weather
Package. Offered on 750s; includes heated steering
wheel and rear seats, plus a trunk-into-interior ski bag. These features are standard in the 760Li. Premium
Sound
Package,
encompassing the
legendary 13-speaker, audiophile-quality Logic7 sound system and a
convenient
in-dash 6-disc CD changer.
Available for
750i and 750Li; standard in 760Li. Rear
Entertainment Package, giving
rear-seat passengers their own entertainment and feature-control
options. Includes a color monitor, 6-
disc
DVD changer
and two headphone jacks; when allowed by the driver, rear passengers
can
operate certain iDrive functions as well. Comfort
Access
eliminates the need to
activate a remote to unlock or lock
the vehicle, or to insert it into the dash before starting the engine. The system recognizes the authorized driver as
he or she approaches and unlocks the vehicle. Upon exit, the user
merely
presses a door handle to lock the vehicle. Active
Cruise
Control employs
a radar
sensor unit at the front of the vehicle to sense the speed of vehicles
traveling ahead, and accordingly, adjusts the BMW driver&#
8217;s speed to
help maintain
a safe following distance. 19-in.
wheels
with performance tires, available as
a stand-alone option for both 750 models. 20-in.
wheels
with performance tires, included in
the optional Sport Package on 750 models and in the BMW Individual
Composition
available on all models. Heated
steering wheel – included in
certain packages, but also available as a stand-alone option. Rear
Comfort
seats. Incorporating 14-way
power adjustment and Active
Ventilation, this ultimate luxury rear-compartment seating is optional
in the
750Li and standard in the 760Li. It is not available in the
regular-wheelbase
750i. Sirius
Satellite Radio – available as
an option for all models. High
Definition HD Radio – significantly
enhances AM and FM sound quality. The
option includes multicasting reception capability, allowing access to
additional programming. This option is now priced at $350 for 2008. Night Vision – uses
a thermal
imaging camera mounted below the front bumper to help detect objects,
using
their heat signature, that are difficult for the human eye to identify
in low
light.
The
camera’s range is up to 300 meters or
almost 1,000 feet ahead of the car.
Detected
objects are displayed in the Control Display monitor with increasing
brightness
as a function of the heat detected by the camera – making human beings
and animals
particularly conspicuous. Power
rear/manual side sunshades – optional
for the 750 models, standard in the 760Li. High-
gloss
Ash
interior trim, available at no
extra cost for the 750i and 750Li. Rear
climate
control and coolbox, available
exclusively for the 760Li. Separate
left/right climate control for rear passengers; the coolbox is
accessible when
the rear center armrest is folded down. Rear-seat
side-impact airbags, offered as
an option in all models so that customers can decide whether or not to
equip
their vehicle with this feature. 21-in.
Sport wheels and
tires,
available at local BMW Centers for installation.
A
variety of other Genuine BMW Accessories is
also available through BMW’s retail network in the BMW
Ultimate Service
TM:
providing
owners with incredible value and peace of mind
BMW Ultimate Service TM is
a suite of services that includes the BMW
Maintenance Program, Roadside Assistance, the New Vehicle Limited
Warranty and
BMW AssistTM with
TeleService. BMW Ultimate Service TM includes: The BMW Maintenance
Program is
the only
no-cost maintenance program in the industry that covers wear and tear
items
like brake pads and rotors for 4 years or 50,000 miles, whichever comes
first. BMW owners pay nothing for all
scheduled inspections, oil changes, brake pads, wiper blade inserts and
other
wear-and-tear items. BMW Roadside Assistance is one of the
industry&#
8217;s
most comprehensive plans available. Not
only is it no-charge for the first four years, but there is no mileage
limit. BMW drivers enjoy the assurance
of on-the-road help 24 hours a day, 7 days a week, anywhere in the BMW New Vehicle Limited
Warranty:
All 2008 BMW passenger vehicles are covered by
BMW’s excellent Limited Warranty, which
includes: • New-vehicle
warranty – 4-year/50,000-mile coverage of the
vehicle. • Rust-perforation
warranty – 12-year/unlimited-mileage coverage. BMW AssistTM provides
the driver with
services that enhance on-the-road security and convenience, for added
peace of
mind. The BMW AssistTM Safety
Plan is standard on all 5, 6, and 7
Series models, including M5 and M6, and is included in the Premium
Package or
available as a stand-alone option on all other models.
BMW is the only manufacturer that will offer
this service for 4 years at no
additional cost. Most other
manufacturers cover only the first year of service. The
in-vehicle
equipment for BMW AssistTM includes
GPS technology and hands-free
communication functions accessed via buttons in the overhead or center
console. Vehicle occupants may request
emergency or other services simply by pressing a button; the BMW AssistTM system
then transmits the location and vehicle
information to the TeleService 2 automatically
notifies the BMW center when a vehicle will need
service. This feature allows the Service
Advisor to proactively set up a customer appointment and have the
needed parts
ready. BMW
Assist
TM subscribers
can also enroll in the BMW Assist TM Convenience Plan (available at
an
additional cost of $199 per year) to avail themselves of many BMW AssistTM Concierge
services, from travel planning to dining reservations, shopping
assistance and
event tickets, as well as receive directions, and traffic and weather
information. On many models, a
selected destination and its phone number
can be sent directly to the on-board navigation system and Bluetooth
®
–linked
mobile phone, after a push of the new Concierge
button. The Convenience Plan also
includes Critical Calling, a
new service that connects the driver in case their mobile phone
is not in the vehicle or its battery is
discharged. After pushing the SOS
button, a BMW AssistTM response specialist will link the
driver to
his requested party for up to five minutes and for up to four events
per year. As
before, the BMW AssistTM system includes Bluetooth ®
hands-free phone connectivity with hands-free
phonebook access and dialing by name or number via the steering wheel
controls. Use of this feature requires a
customer-provided compatible Bluetooth® mobile phone. Performance
with a conscience
BMW
strives to produce its motor
vehicles and other products with the utmost attention to environmental
compatibility and protection.
Integrated
into the design and development of BMW automobiles are such criteria as
resource efficiency and emission control in production; environmentally
responsible selection of materials; recyclability during production and
within
the vehicle; elimination of CFCs and hazardous materials in production;
and
continuing research into environmentally friendly automotive power
sources. Tangible results of these efforts
include the
recycling of bumper cladding into other vehicle components; water-based
paint
color coats and powder clear coats; near-future availability of
hydrogen-powered models; and various design and engineering elements
that help
make BMWs easier to dismantle at the end of their service life. BMW
Group In
BMW
of North America,
LLC has been present in the Information
about BMW Group products is available to consumers via the Internet at: |